//Why PI paid search is uniquely expensive
Personal injury keywords sit at the top of every paid-search CPC chart for a reason: the case economics support it. That same economic gravity makes abandoned visitors materially more expensive to ignore than in lower-CPC categories.
//Visible intakes vs abandoned claim intent
Most firms can describe their visible intake layer: completed forms, connected calls, chat completions. What is rarely described is the abandoned claim-intent layer beneath it — visitors who reached the intake funnel and left.
//The 4% / 96% model
paid_clicks = 1,000 intake_rate = 4% visible_intakes = 40 abandoned_layer = 960 // recoverable claim intent
//Data-only recovered opportunity files for law firms
- Delivered for internal review before any outreach.
- Structured to match existing CRM, intake, and conflict workflows.
- Suppression and conflict checks complete before delivery.
//CRM, conflict, and suppression review
Recovered records are matched against existing clients, prior leads, and conflict lists. Anything flagged is suppressed or held for the firm's review.
//Why the firm should control follow-up decisions
//How a 30-day leakage audit works
TierZero deploys measurement on existing landing pages for 30 days, then delivers a recovered opportunity file documenting the abandoned claim-intent layer beneath current PI spend. No agency change, no CMS migration, no intake disruption.