//What conversion tracking sees
Google Ads conversion tracking is excellent at what it is designed to do: confirm that a tracked action happened, attribute it to a campaign, and feed bidding models. It is a verification layer.
//What conversion tracking misses
// BLIND.SPOT — What current reporting misses
Conversion tracking does not characterize the visitors who clicked, paid full CPC, reached the funnel, and left without completing the tracked action. To the report, they look identical to irrelevant traffic. To the budget, they were the most expensive.
//Why non-converters still matter
Non-converters represent already-paid-for intent. In high-CPC verticals, even a small recovered fraction can change unit economics meaningfully.
//The difference between attribution and recovery
// TIERZERO.FRAMING
Attribution explains which channel earned credit for a completed conversion. Recovery characterizes the abandoned layer and turns it into a structured, suppression-ready workflow. They answer different questions and live in different parts of the stack.
//How leakage audits complement agency reporting
A 30-day leakage audit does not replace agency reporting. It sits next to it, documenting the layer that conversion tracking was never designed to measure.